Technically, the answer to the question “What is web defacement?” is that it is when a third party makes unwelcome and unauthorized changes to your website. This is true, but it doesn’t really explain what web defacement actually means for your business.
What is web defacement?
If you’re asking yourself “What is web defacement?”, it can be more practical to rephrase the question as “What does web defacement mean for my business?”. Web defacement can sound pretty harmless as hacking attacks go. To be fair, it often is. Even so, however, it’s a disruption your business probably doesn’t need.
More importantly, it’s a sign that your security has been breached. The breach may not be very deep, but then again, it might be deeper than you initially think. Web defacement can be used as a distraction to delay an investigation into something more serious.
Regardless of whether or not this is the case, web defacement is embarrassing and can damage the trust between you and your customers (and indeed your own employees). The good news is that you can protect against it with some straightforward security measures. Here are some tips.
Remember to secure your servers
If you self-host your own website then you must inform yourself about the necessary security precautions. It is, however, probably fair to say that very few SMBs are going to self-host their websites. They’re far more likely to go for a third-party hosting option. This is generally a very sensible approach, but it’s important to choose the right vendor for the right reason.
When you look at adverts for hosting, you’ll see a lot of vendors highlighting their low prices. This is understandable but you need to stay aware of the difference between price and value. A low price is only any good if it comes with high security, reliable uptime, fast page-load speed, and excellent customer service/technical support. If it doesn’t then, bluntly, you need to adjust your budget rather than compromising on the factors which will make or break your website.
Make sure your local devices are also secured
If your server is a backdoor into your website, then your local devices are windows. As such, they need to be kept not just closed, but locked shut. The good news is that you can get robust anti-malware solutions, with integrated firewalls, at prices even SMBs can afford.
If you have remote and/or mobile users, then it’s a good idea to invest in a virtual private network. This will give security when using external internet connections. At this point, the safest approach is to work on a “zero-trust” principle and just assume that any third-party internet connection is at least potentially insecure.
For completeness, the term “local devices” means both computers and mobile devices. In fact, the latter are often in particular need of protection as their size, portability and function make them even more vulnerable to malicious actors.
Choose and manage your software carefully
All the mainstream content management systems are capable of delivering a high level of security, but the onus is on you to learn how to get the most out of them. Remember that without a vendor there is no vendor support. That said, there is a massive amount of high-quality informational material available for free online, plus there are plenty of real-world training courses from experienced vendors.
Third-party extensions, however, are another matter. Quite bluntly, they vary from the absolutely excellent to the absolutely awful. Some of the absolutely awful options will be intentional malware. Others will have been written with sincere intentions but will still have the potential to cause havoc on your website. Again, remember that the lack of a vendor means the lack of any regulatory authority on third-party products.
The safest approach is to stick to mainstream options and, even then, do your research carefully. If at all possible, test any third-party add on thoroughly before deploying it in production.
Choose and manage your administrators carefully
Your administrator logins are one of the biggest security vulnerabilities on your website and you need to manage them carefully. Keep these accounts to a minimum and vet the people to whom they are given, then monitor them carefully. If this sounds harsh, then remember that security issues can be caused by ignorance as well as malice.
Give each administrator their own set of credentials, ban sharing (under any circumstances) and enforce rules about strong passwords and two-factor authentication. Change the default URL for the admin panel, block users after a certain number of failed password attempts and log them out after a certain period of inactivity.
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