Disavowing a link is one of the trickiest decisions to make for SEO planners. However, using a website spam checker tool eases the process.
What is disavowing a link? Which tool do you use to disavow a link? What is the relationship between link disavowing and website spamming? Read on to find out.
Terms Related to The Website Disavow
Spam score: the percentage of sites Google penalizes for having similar features.
Link disavow: inform Google to ignore certain external links when ranking your website.
Domain authority: a Moz proprietary tool (ranging 1-100), predicting the possibility of a website’s domain ranking well according to Google’s artificial intelligence indexing.
Page Authority: prediction formula ranging between 1 and 100 and determining how well a website’s page is likely to rank on SERP according to Google’s machine learning prowess.
Inbound links: external links to your website
The logic behind Link Disavowing and How It Relates to a Website Spam Checker Tool
The most typical features contributing to website ranking are the content quality, meta descriptions, relevant keyword usage, and relevant linking. Your content should express expertise, authority, and trustworthiness.
Expertise entails linking to industry experts. The more websites in your industry link to your site, the higher Google will rank your website for being an authority in the industry.
On the other hand, is irrelevant or spammy websites link to your site, they will hurt your SEO because the doubtable links lead to your site’s untrustworthiness. That is the motivation behind website disavow.You aim to reduce irrelevant linking to your website with the sole aim of rescuing SEO. Such links are called bad links. Examples of bad links are:
- Obviously spam sites
- Sites set up mainly for links
- Links in spam comments
- Backlinks to your sites from the non-target region, such as having a backlink from Australia link to your site whose targetaudience is Russians.
Disavowing links should be the last resort because Google warns it may hurt your SEO instead. The most relevant reason for link disavowing is when a spammy site links to your website.
Since it is hectic to notice a spamming website manually, a website spam checker tool plays a big role in backing up your reason for Google to disavow the irrelevant sites.
Using a Website Spam Checker Tool
The tool gives spam scores of external sites linking to your website’s pages.
According to Moz, a score below 30% shows a low spam score. Scores ranging between 31% and 60% are medium spam scores, whereas those ranging from 61% to 100% show a high spam score.These ratings rely on Google’s ranking on correlation with penalization and not necessarily proof of a spammy site.
This means you should not disavow the sites irrespective of high spam scores. The metrics open the door for investing the possibility of the inbounds being spammy.
Ten Most Familiar Signals of Spammy Sites
- Most spammy sites possess few pages
- The websites use top-level domains, subdomain, and root that most spammy sites use
- The domain names possess numerals
- Most spammy sites lack Google’s special fonts
- Most spam sites lack identification details such as phone numbers, email addresses, and social media links such as LinkedIn profiles.
- Most of the sites overuse meta keywords
- A chunk of the websites fails to use SSL certificates.
- It is rare to find Facebook tracking pixels on spammy websites.
- The sites are likely to have unusually high or low inbound links
- Most spam sites use hyphens in the domain name.
Four Types of Website Spam
Most spammy websites express their activities in the following four main ways:
CloakingThe websites show different content or URLs to search engines and users. As a website owner, it isn't easy to realize that your website has been hacked. However, Google’s penalization or using a website spam checker tool may lead to noticing the hidden page spam.
Pharmacy spamMost spam lure uses into clicking them through dating, gifts, and lottery links. A typical spam scanner tool helps you notice the spam and take relevant action.
Hidden spam linksHackers exploit black SEO through your website by strategically positioning hidden links on your website.
Doorway pagesA hacker creates several pages from your website to rank well on SERP and get their products to sell quickly.
What is more?
Using a website spam checker tool is the path to identifying sites that can hurt your SEO. Then, you can proceed and disavow them.
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